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摘 要：枣林湾生态景区位于江苏省仪征市的西部郊区。它是一个集森林生态，高效农业、体育娱乐、养老保健、旅游观光等多功能于一体的天然大氧吧。自2007年建园以来，枣林湾也吸引了大批游客游览和参观，同时也给枣林湾的保护工作带来了极大的压力。本文主要在实地考察和调查问卷的基础上，围绕枣林湾景区的开发深度不够，知名度不高，景区风貌的破坏等问题，提出了深度开发旅游产品，塑造优质的品牌形象，保护生态环境等策略，使枣林湾能够在开发与保护的同时，还能得到更快速更优质的提升。67967
Abstract：ZaoLin bay ecological scenic area is located in the western suburbs of yizheng city in jiangsu province. It is a collection of forest ecological, efficient agriculture, sports leisure, old-age care, tourism and other multi-function in one of the natural oxygen bar. Is established since 2007, ZaoLin bay also attracted a large number of tourists and visitors, but also to protect ZaoLin bay work has brought great pressure. In this paper, on the basis of field investigation and questionnaire, around ZaoLin bay scenic area development depth is not enough, the awareness is not enough，the destruction of the scenic landscape and other issues, put forward the depth development of tourism products, high-quality brand image, protect the ecological environment, such as strategy, enables ZaoLin bay in the development and protection at the same time, also can better and faster development.
Keywords：zaolin bayresort; development situation; existing problems; development protection
目 录
1 引言 4
2 仪征枣林湾景区资源概况 4
2.1 悠久的历史文化 4
2.2 丰富的自然资源 5
2.3 便利的地理区位 6
3 仪征市枣林湾开发的现状以及存在的问题 6
3.1 旅游产品开发深度不够 7
3.1.1 住宿和餐饮方面 8
3.1.2 旅游观光方面 8
3.1.3 娱乐项目方面 8
3.1.4 旅游购物方面 8
3.2 旅游景区知名度不高 9
3.3 保护投入多，收益渠道少 9
4 仪征市枣林湾深度开发的策略 10
4.1 旅游产品深度开发 10
4.2 旅游品牌形象塑造 11
4.2.1 枣林湾品牌 11
4.2.2 美食品牌 12
4.3 强化旅游营销，拓展客源市场 12
4.4 旅游配套设施的完善 12
4.5 枣林湾景区的保护的加强 13
4.5.1 注重对绿化植被的保护 13
4.5.2 注重对景区保护区建筑的保护 13
4.5.3 注重对环境的保护 14
结 论 15
参考文献 16
致 谢 17
附录 18