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摘要：网络游戏是新经济时代经济文化科技相融合的产物，是数字化时代的一种娱乐方式，是满足现在社会公众多元化需求的文化消费品。网络游戏具有虚拟性和全方位交互性的特点，产业链由开发商、代理商、运营商、通路商、销售渠道、运营支持厂商等共同构成。网络游戏产业核心竞争力包括管理运营力、产品研发力、市场营销力三个方面。我国现阶段网络游戏产业核心竞争力存在着游戏运营商片面逐利、研发实力不足和现有盈利模式开发力度不足等问题。此外，由于网络游戏自身的特点以及运营商为了追求短期利润的“短视”行为，使得网络游戏产业具有相当大的社会“负面”效应。在网络游戏产业未来的发展趋势中，文化将成为决定网络游戏竞争成败的重要因素，同时网络游戏产业与传统产业之间将不断融合，并由此打造出新的产业链。
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针对以上情况，政府应该充分发挥监管和引导作用，以完善的法律法规规范市场，以健康的理念引导市场，同时鼓励网游企业自主创新，弘扬民族文化，从而保证我国网络游戏市场健康可持续地发展。20463
毕业论文关键词：网络游戏 核心竞争力 产业链 民族文化
China's online game industry's core competitiveness foster and research
Abstract: Online game is the product ofeconomy, culture, science and technology in new economic era, a kind of entertainment in digital age,is to meet the social public persified demand of consumer culture now. Online games have virtuality and full interactive features, and the chain is consisted by developers, agents, operators, distributors, sales channels, operations support vendor. Online game industry's core competencies include power management operations, product research and development force, marketing force three areas. China at this stage the core competitiveness of online game industry exists game operators’s sided fame, lack of R&D strength and weaknesses of existing profit model development efforts and other issues. In addition, because of their own characteristics, and online games operators in order to pursue short-term profits, "short-sighted" behavior, making the online gaming industry has considerable social "negative" effect. In the future trends in the online gaming industry, culture determines the network will become an important factor in the success of the game competitive, but will continue the integration between the online gaming industry and traditional industries, and thus create a new chain.
For the above, the Government should give full play to the role of supervision and guidance to improve the laws and regulations regulating the market, in order to guide the market the concept of health, while encouraging online business innovation, promote national culture, so as to ensure the healthy and sustainable development of China's online game market.
Keyword: online game the core competitiveness chain national culture
目录
一、引言 1
（一）研究的目的和意义 1
（二）研究的内容与方法 1
（三）研究现状 1
二、网络游戏与我国网络游戏产业概况 3
（一）网络游戏的特征和产业构成 3
（二）我国网络游戏产业的发展状况 4
三、网络游戏企业核心竞争力的构成要素 5
（一）管理运营力 5
（二）产品研发力 8
（三）市场营销力 8
四、我国网络游戏产业链分析 11
（一）产业链的构成 11
（二）产业链的运行 11