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摘要：随着众多国际时装名牌的深度涌入,中国服装行业竞争更加激烈。美国本土服装品牌Abercrombie&Fitch进入中国，它既是服装品牌，也是专营A&F品牌服装的连锁店零售品牌。其独特的服装款式以及运营模式让他迅速成为炙手可热的品牌。A&F品牌之道可以说是时尚服饰业界的一个另类，在传统的顶级服饰品牌和大众服饰中间独辟蹊径开创了快速时尚模式。随着快速时尚成为时尚服饰行业的一大主流业态，A&F品牌也倍受推崇，其全新的运营管理理念也一同带到中国，使我们国家的服装业以及带动的相关行业有着巨大的改变。对于每个行业的标杆企业来说，其管理水平一般来说都大大超出同行业其它竞争对手。品牌管理水平正是这些品牌的核心竞争力。本文通过美国高端休闲品牌Abercrombie&Fitch从2013登陆中国到发展至今的现状从而引伸出美国本土品牌进入中国对中国本土品牌所带来发展上的启示。重要的是，通过了解美国本土品牌服装业了解到了更多的相关周边服务性行业如：精算盘点类清洁类服务销售等行业的发展以及现状。中国是服装制造的第一大国，广阔的资源让其有用发展的良好潜质，所以美国本土服装品牌进入中国所带来的启示最终目的是更好的发展中国的本土品牌和周边行业。而我国服装业和相关行业的规模管理机制还并不成熟规模太小，提升国内服装业和相关性行业来促进产业经济的发展来让我们国家的整体经济达到新的高度30002
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毕业论文关键词： 服务性行业，美国本土品牌，管理机制，A&F
The Enlightenment Of The Local Brand Of American Stay Into Chinese Market To The Relevanced Industry as Abercrombie&Fitch for example
Abstract：With the influx of many international fashion brands, the Chinese clothing industry is more competitive.The United States local clothing brand Abercrombie&Fitch into China, It is the clothing brand, but also the franchise A&F brand clothing chain store retail brand。its unique clothing style as well as the operation mode lets him quickly become the hot brand. A &F brand can be said is the fashion industry an alternative, in the traditional top apparel brands and popular clothing among inventive and created a fast fashion model. With fast fashion is becoming a mainstream format in the fashion industry, A&F brand is highly respected, innovative management philosophy also brought with him to China, make the garment industry of our country and drive relevant industry has a huge change. For each industry benchmark enterprise, its management level is generally speaking much beyond the same industry other competitors. Supply management level is the core competitiveness of these enterprises. According to the article,The American high-end leisure brand Abercrombie&Fitch from 2013 landed in China to the development of the status quo thus lead out the United States local brands to enter China on the development of local brands in China.It is important to learn about the local brand clothing industry to learn more about the surrounding service industries such as The development and status quo of the industry such as the actuarial inventory class cleaning service sales.The ultimate goal is to develop better China's local brand and the surrounding industry.And the scale management mechanism of China's garment industry and related industries is still not mature size is too small, enhance the domestic apparel industry and related industries to promote the development of industrial economy to make our nation's overall economy to reach a new height.
Keywords: The service industry，Local brands，Management mechanism，A&F
目 录
绪论 1
（一） 研究目的 1
（二） 研究意义 1
（三）研究内容 1