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摘要中国自改革开放以来，对外贸易有了长足的发展，并被冠以“世界工厂”的称号。而中国的服装外贸行业在这种背景下也取得了不错的成绩，但是这些成绩都是依靠数量来取得的。我国的服装外贸企业仍然停留在依靠廉价劳动力来取得比较优势的阶段上，企业的核心竞争力与国外企业相比严重不足。即使中国的服装产量还有出口量都是世界第一，但是这种贸易方式不利于企业的可持续发展，对于中国的国民经济的长远发展也有很大的影响。46482
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中国虽然是服装大国，但由于生产成本的提高，国外的需求量日益下降，中国的服装外贸企业发展前景令人堪忧。中国的服装外贸企业只有加快企业转型的步伐，走自主创新的道路，才有机会保证以后的的可持续发展。
本文在对我国对外贸易发展的现状分析后，认为中国的服装外贸企业发展的出路在于摆脱对外商订单量的依赖，把创建自主品牌作为企业的首要目标。通过对服装企业进行SWOT分析，总结出我国服装企业的发展出路。
本文的主要框架是：第一章：分析本文的研究背景、目的和意义；第二章：分析我国在对外贸易发展过程中出现的问题；第三章：对我国服装外贸企业进行SWOT分析；第四章：指出我国服装企业在发展自主品牌时有哪些进步和不足之处；第五章：对我国服装外贸企业发展自主品牌的一些建议。
毕业论文关键词：服装外贸企业；自主品牌；对外贸易发展；
ABSTRACT Since reform and opening up, foreign trade has made great progress, and is known as the "world factory".Chinese garment industry has also achieved good results in this context,but these results are achieved by the quantity.The foreign trade enterprises of our country still stay in the stage of relying on cheap labor force to obtain the comparative advantage,the core competitiveness of enterprises is a serious problem compared with foreign enterprises.Even if China's clothing production and export volume is the first in the world, this is not conducive to the sustainable development of enterprises, the long-term development of China's national economy also has a great impact.
Although China is the largest country of clothing in the world, but due to increased production costs, foreign demand is declining, chinese clothing foreign trade enterprise development prospects make us worrying. The China clothing trade enterprises only by speeding the pace of transformation, take the road of independent innovation, have the opportunity to ensure sustainable development.
After analyzing the present situation of China's foreign trade development,I consider the way out for the development of foreign trade enterprises in China is to get rid of the dependence on foreign orders,the creation of independent brands as the primary objective of the enterprise.Through the SWOT analysis of clothing enterprises, summed up the way out of the development of China's garment enterprises.
The main framework of this paper and is structured as follows:Chapter 1:Analysis of the research background, purpose and significance;Chapter 2:Analysis of the problems in the development of foreign trade in China;Chapter 3:SWOT analysis of garment foreign trade enterprises in China;Chapter 4:Points out the progress and shortcomings of Chinese garment enterprises in the development of independent brands;Chapter 5:Some suggestions on the development of our country's clothing foreign trade enterprises independent brand.
Key words：Garment foreign trade enterprise;Independent brand; Foreign trade development
目 录
第一章 本文的研究背景、目的和意义 1
1.1研究背景 1
1.2目的和意义 1
第二章 我国对外贸易发展存在的问题分析 3