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摘要本文首先从理论上对现有的国际营销理论战略进行了概括和回顾，论通过文献归纳、实地考察、问卷调查等方法，结合博物学、波特钻石模型，PEST，STV，4P等分析模型与多种思路，以龙泉瓷的经验出发，分析比鉴我国现代艺术品国际营销的实际情况，对其市场环境、市场定位、等进行充分分析和考量，结合现代艺术品国际营销的新特点、新思路、新环境，从我国现代艺术品国际营销的实际情况出发，分析建议我国现代艺术品国际营销如何更加完善，开拓自己的可持续发展道路，以促进我国艺术品国际市场竞争能力的提高，最终实现更好更快发展。
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随着中国经济迅速崛起，国民生活条件与文化素质的不断提高，中国的艺术品市场以跃居世界首位，体系化的研究刻不容缓。在经历了复苏、低潮、崛起后，仍旧存在很多复杂问题。本文对于我国现代艺术品行业，对于各大小企业，具有普遍性的重要意义。望本研究成果对于中国艺术品行业的发展具有一定的指导性。9732
关键词： 中国艺术品市场 国际营销 龙泉瓷对外贸易 营销战略
毕业论文外文摘要
Title Art International Marketing of China Today,
Learned from The History of Longquan Porcelain
Abstract
This paper gives a brief summary and review of literatures on existing international marketing strategy theory. And the using several analytical methods including the theoretical including, questionnaire surveys, as well combined with natural history, Potter Diamond model, PEST, STV, 4 P models and a variety of ideas, with the experience of Longquan porcelain, the author analyzes the discrimination of modern art in China than the actual situation of the international marketing, the market environment, market positioning, and the full analysis and considerations, combining modern art international marketing of new features, the new ideas and new environment, Chinese nowadays arts from the actual situation of the international marketing, analyzes the suggested that our modern art international marketing how to be more perfect, you explore the road of sustainable development, in order to promote our country's art market competition ability, enhance international, and finally achieve the better and faster developments.
Along with China's rising rapidly, the art market in China has been the first place all over the world. The systematic researches are urgently needed. After all that recovery, low tide, rise again, there are still a lot of complex problems. This paper has universal significance for China's modern art industry and some size enterprise, universal significance. Hope that this research could have certain directive for the development of the industry of China's art market.
Keywords China’s Art Market; International Marketing, The International Trade of Longquan Porcelain; Marketing Strategy
目 次
1 绪论.... 1
1.1 研究背景及意义 1
1.1.1 研究背景. 1
1.1.2 研究意义. 2
1.2 研究理论综览 3
1.2.1 研究内容的现有相关理论发展. 3
1.2.2 存疑与争议. 7
1.3 研究思路和方法 9
1.3.1 研究思路. 9
1.3.2 研究方法. 9
2 对龙泉瓷对外贸易营销状况的分析............. 11
2.1 以龙泉瓷为例的宋元非官窑名瓷对外贸易概况 11
2.2 龙泉瓷对外贸易的博物学分析 13
2.3 龙泉瓷对外贸易国际产业竞争力的波特钻石模型分析 13