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摘要：Flash中的功能和广告制作的互通，可以将传播和交互的两个特点联合起来。具体来说，它一改平面静态的广告展示状态，转而演变成了动态画面，成为了新的独特展现方式。随着网络传播技术的飞速成长，音乐，动画和文本的相互融合。这种结合已经是一个非常普遍的状态，内容变的越发的精彩纷呈。以因特网传播作为发展的各种形式的传播者彼此竞争，同时又并行成长的格局。正因为发现了使用网络的人数的不断增涨，越来越多的多媒体传播者开始关注互联网的传播和展现的大平台，互联网广告近年来也在不断变革。在线广告变革过程中，静态的网幅广告样式已然无法达到大多数用户的需求标准。因此，看起来像浮动广告弹出广告和广告的增加，丰富多彩的形式，经过审查各种形式的网络广告，也是组合的方法，使传统的广告创意等。我认为，在未来互联网广告在百花盛开的状态下，Flash广告依然会闪耀。68762
本文简单的演示了Flash广告制作中比较常用的功能模块以及在Flash CC2017 中制作Flash广告的特点以及较之前版本的不同之处。同时也是通过本次的课题“隔物灸”热敷灵广告片的设计与制作为大家展现Flash的特色所在。
毕业论文关键字：Flash CC; Flash 广告
Design and production of “SANDWICHED MOXIBUSTION” advertising films
Abstract: The combination of Flash technology and advertising can combine multimedia and interactive two characteristics, specifically, it changes the static form of print ads, and realizes the dynamic picture, and generates a new form of expression. With the rapid development of network multimedia technology, music, animation and text have been inserted into each other. The link is already a very common state, and the content becomes more and more exciting. Internet multimedia as a direction of multi media competition, while parallel development pattern. With the increasing number of Internet users, more and more commercial customers have begun to pay attention to the network of publicity and display of the big platform, network advertising in recent years is also changing with each passing day. In the course of the development of online advertising, simple static banner advertising format can not meet the requirements of most customers. Therefore, it appeared such as floating ads pop-up ads and the increase in advertising and rich and colorful form, after reviewing various forms of network advertising, but also a combination of methods, making the traditional advertising creativity etc.. I think, in the future of Internet advertising in a hundred flowers bloom state, Flash advertising will still shine.
This article simply demonstrates the commonly used functional modules in Flash advertising and the features of making Flash ads in Flash CC2017, as well as the differences from previous versions. At the same time, through this topic, "separate Moxibustion", "hot compress" advertising design and production, for everyone to show the characteristics of Flash.
KeyWords: FlashCC; Flash ads.
目录
SHANGHAI INSTITUTE OF TECHNOLOGY - 1 -
1 绪论 - 5 -
2 关于Flash - 6 -
2.1 Flash 简介 - 6 -
2.2 Flash 历史版本 - 6 -
3 本次设计相关 - 8 -
3.1 除Flash外其他应用软件