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摘要本文进行了90后大学生受众网络视频收视调查与分析，运用了采访法、文献研究法、问卷采集法、软件工具法，报告了90后大学生受众接受媒介状况与收视选择，从渠道、内容、互动及性别四个方面报告了90后大学生网络视频收视现状。此外，以微博视频为例，创新地进行了性别与其他影响收视因素交互分析，进行了多角度思考对信息传播者接收者双方提出建议。
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当代90后大学生日常生活中离不开互联网和手机，不再以单一传统方式接触媒体，享受媒介融合带来的便利，对新闻和娱乐信息兴趣浓厚。但是，90后大学生互动意识不强，很少上传或分享视频。视频内容、解说文字、时长、评论量、转发量等因素对两性90后大学生造成影响不同。30183
关键词 网络视频 90后大学生 受众 收视调查
毕业论文外文摘要
Title The viewing investigation and analysis of online video in the post-90s college students——in some colleges and
universities in Jiangsu Province
Abstract
The post-90s college students' online video viewing investigation and analysis, using interview method, literature research method, questionnaire method, software tool method,reported 9the post-90s college students the audiences medium condition and the choice of viewing,reported the status of online video viewing from channels, content, interactive and sex in four areas.In addition to weibo video as an example, the analysis of the interaction between the gender and the other factors of the audience was carried out,the recipient of the information communicators are advised after a multi-angle thinking.
The post-90s college students can not leave the Internet and mobile phone,not a single traditional way come in contact with the media ,enjoy the convenience of media convergence,have a strong interest in news and entertainment information.But,the interaction consciousness is not strong,rarely upload or share video.Video content, text commentary, length, comments, forwarding and other factors on different gender affect the post-90s college students.
Keywords Online video The post-90s college students Audience Viewing investigation
目 次
1 引言 1
1.1 调查与分析背景 1
1.2 研究目的及意义 1
1.3 研究内容与问卷设计 2
1.4 研究主要方法 3
1.5 研究创新点 3
2 接受媒介状况与收视选择调查 4
2.1 使用媒介基本情况 4
2.2 接受媒介基本情况 5
2.3 接触传统媒体的方式 7
2.4 媒介内容选择 9
2.5 按人群分类总结 10
3 收视渠道调查 12
3.1 收看工具 12
3.2 收看平台 13
3.3 两性对比 15
4 收视内容调查 17
4.1 内容大类 17
4.2 内容小类 19
4.3 当下热门内容 20
5 互动情况调查 22
5.1 上传情况 22
5.2 分享情况 22
6 性别与收视因素分析 23