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摘要瓷器是古代传统文化的经典载体，甚至在英文中“中国”一词和“瓷器”同样被译为CHINA。然而到了今天，瓷器本身的功能性已经越来越淡薄，甚至流入寻常百姓家的瓶瓶罐罐也更多地采用起了欧式纹样，俨然失去中国传统工艺之美的精髓。所以回过头来看，传统文化的载体是不是可以继续发挥承载古文化的作用？或是通过再设计的方式，能够使得传统图像纹饰得以复兴？
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那么我觉得中国传统服饰正是一个比较恰如其分的切入。一方面，衣食住行本就与人们的日常生活息息相关，是最容易获得大众接受和认知的部分。另一方面，当下人们已经越发意识到传统文化传承的重要性，也开始对汉服唐装等传统服饰有了复兴的呼吁。所以我觉得如果将这种传统服饰通过设计的手法，加入一些现代元素后应用到瓷器图形设计中应该也不失为一种传承和创新。22861
毕业论文关键词瓷器、中国传统服饰、仕女图、现代感
Application of traditional costume pattern in China
Abstract
Porcelain is the carrier of ancient traditional culture, even in the English "China" and "porcelain" also translated as CHINA. Today however, functional ceramics itself has been increasingly weak. The bottles and even into the homes of ordinary people have more and more by the European patterns, has lost the essence of traditional China beauty of technology. So, in retrospect, the carrier of the traditional culture Is it right? Can continue to play the role of bearing the ancient culture? Or through the design way, can make the traditional image patterns to revive? So I think Chinese traditional dress is a comparison to a proper extent of. On the one hand, the basic necessities of life is closely related to people's daily life, is the most easy to gain public acceptance and recognition part. On the other hand, modern people have become more aware of the importance of the traditional culture, also started to have the revival of traditional costume Hanfu outfit called for. So I think if the traditional costume by design technique, adding some modern elements applied to porcelain graphic design should also be a kind of inheritance and innovation.
Key words
Porcelain, China traditional clothing, Beauty painting, Modern
目录
摘要2
引言5
一.设计定位..5
1.1市场调查研究6
1.2图形与包装分析.. .6
1.3产品定位.8
1.4目标人群定位9
二.设计展开..9
2.1LOGO设计.9
2.2图形设计10
2.3包装盒设计.13
2.4周边设计14
2.5海报设计14
2.6最终设计成果 .15
三．总结.15
谢辞..15
参考文献.16
引言
服饰文化一直以来都体现着不同时代人们的审美观和价值观。甚至不夸张地说它的受欢迎程度也从侧面体现出了一个国家的综合实力！在过去，当我国的综合实力处于鼎盛时期时，汉服、唐装等传统服饰就曾随着文化传播直接影响了周边邻国的服饰文化发展。可随着时代潮流的演变，如今对于传统文化的传承却极大程度地受到现代文明的冲击，以至于很多年轻人对于我们的传统服饰知之甚少，反而偏爱韩服、和服等其他国家的经典服饰，甚至将欧美风、日韩风作为了潮流导向，甚是可悲！相反，在国外不少老外们却对我们的传统服饰文化抱有极高的兴趣，各大时装周上也总会看到一些带有旗袍、唐装缩影的大牌设计。但是，我认为这些传统元素的应用与设计不单单只为了好看或是表现一种异国情调，更重要的是它里面所体现的文化内核，实则即为一段历史，记录着不同时代下文化进程。最终也可以从中，映射和归纳出一种文化的属性标签。