Abstract English is one of the most widely-used languages around the world, and based on the large number of speakers, it is also the most widespread spoken official language throughout the world. Thus, there is no doubt that English is indisputably the major language of the International trade and commerce. And language is firstly reflected by means of sound. Besides, metaphor is popular in daily life. It is a figure of speech in which a word or phrase is applied to an object or action that it does not literally denote but in order to imply a similarity with no figurative words, but there is strong artistic expression and its appeal and widely used in daily life, namely, news, advertisements, idioms and net-speaks etc.. 46762

Accordingly, it is of essential significance to recognize, understand and effectively use the combination of sound and metaphor — phonetic metaphor, which first proposed by Ivan Fónagy in his Why Iconicity in 1999. But he just explained the similarity between the pronunciation and the expression of the meaning. Li Hong, the domestic scholar, firstly introduced this concept of phonetic metaphor into China in 2005. When we retrospect the related studies home and abroad, it is not difficult to find out that phonetic metaphor hasn’t been given enough attention and further exploration.

Most of the previous studies of the phonetic metaphor stay at theoretical level, and the objectives of those researches are, to some degree, too theorized to understand. Thus this thesis tries to make a tentative study on the phonetic metaphor in the daily application via providing some rules and principles. As the process of cultural persification moves forward, learning from the classification and application of the phonetic metaphor sheds light on culture communication between China and other foreign countries and makes contribution to have a better understanding of phonetic metaphor used in daily life.

So this thesis will make a study on phonetic metaphor and its application principles. It is found through different samples analyzed in this thesis that the concept of the phonetic metaphor can be rooted in the daily life such as reading, reporting, translating and so forth. The more attention this thesis attract from others, more people benefit from its characteristics for better understanding of phonetic metaphor in news, advertisements, and idioms and net-speaks. 

Keywords: metaphor; phonetic metaphor; application principles

 语音隐喻及其运用原则研究

摘要英语是全世界使用最广泛的语言之一,据统计,它是世界上使用最多的官方语言。这无疑也是告诉我们英语是国际贸易与商务中的主要语言。作为语言，他首先体现在声音上。而隐喻这一修辞在日常生活中也广泛使用。那何为隐喻？它是指一中修辞方式，即一个词或短语的对应一个对象或动作,这并不是简单的提示，而是指两者间（本体与喻体）的相似之处。这种修辞手法是没有比喻词的,但却有强烈的艺术表现力和吸引力，从而广泛应用在日常生活中,比如新闻,广告,习语和网络用语等方面。

因此,对于我们来说，意识到，理解透并能有效地使用声音和隐喻的结合的修辞手法——语音隐喻是非常重要的。在1999年，Ivan Fónagy在他的著作Why Iconicity首次提出了这一概念。但可惜的是，他只解释了语音和所表达的意思之间的存在象相似的现象。而我国学者李弘,在2005年最早将语音隐喻进行介绍并作出较为全面的探索。但回顾国内外研究现状,不难发现语音隐喻并没有得到足够的关注，缺乏进一步的探究。

从研究的目标目的来说，关于语音隐喻的研究大多数是在理论方面,但从某种程度上来说,过多理论修饰的语音隐喻是难以理解的。因此本文主要是对于语音隐喻做一个初步研究，主要是以在日常生活中的语音隐喻列子使用分析。而在现今多元化发展的文化中,明白语音隐喻在生活中的重要性，将更有利于促进中西方文化的交流与融合。 语音隐喻及其运用原则研究:http://www.751com.cn/yingyu/lunwen_48549.html