摘要：本课题是以使用Flash软件为主，设计制作“寒喘祖帕颗粒”药品的广告片。设计内容包括旁白解说，背景音乐剪辑，广告片制作，后期整合等全部广告片内容。通过大学期间的课程学习，已经基本掌握了Flash软件的使用方法，能够结合所学内容对本课题进行设计操作，使用Flash软件设计制作出“寒喘祖帕颗粒”药品的广告片。因为是药品广告片设计，需要广告片场景脚本以及药品广告文案的编写，对于没有过这方面经验的自己来讲算是个不小的问题。以及如何在广告片中加入一些交互功能，如何编写脚本代码也是我面临的问题。最终，通过阅读参考书籍，成功解决了这些问题。并且通过本课题的制作，了解了广告设计的整个过程和一些药品方面的相关信息。能够将自己所学的多门课程综合到一起，设计制作出广告短片以及广告长片。全方面的提升了自己计算机多媒体方面的技能，尤其是对Flash软件的操作和使用有了更加深入的掌握。31956
毕业论文关键词：Flash；广告片；药品；多媒体；设计
Design and production of “Hanchuan Zupa Keli” advertisement
Abstract: This subject is to use the Flash software, designed "Hanchuan Zupa Keli" medicine ad. The contents of the design include narration, background music clips, advertising film production, post integration and other advertising film content. Through college courses learning, I has mastered the basic method of using Flash software, capable of binding to the content is designed to operate on this subject, using Flash software to design and manufacture "Hanchuan zupa Keli" medicine ad. Due to this is a design of drug advertisement, which requires advertising scene script and drug advertising copy written, I don't have experience in this area, this is a big problem. And how to add some interactive features to the ad, how to write script code is also the problem I face. Finally, through reading the reference books, I successfully solved these problems. And through the production of this subject, I understand the whole process of advertising design and some related information of medicine. I was able to put the multi course together, design and production of advertising videos. Improve all aspects of computer multimedia skills, especially operate and use the more in-depth grasp of the Flash software.
Keywords: Flash; Advertisement; Medicine; Multimedia; Design
目录
摘要 i
Abstract i
目录 iii
1 绪论 1
1.1 课题概述 1
1.2 研究要点 1
1.3 FLASH软件介绍 1
1.4 广告的相关介绍 2
1.5 课题的调研情况 3
1.6 课题的制作过程 4
2 分析 5
2.1 课题的目的和意义、国内外研究现状、水平和发展趋势 5
2.1.1 课题的目的和意义 5
2.1.2 国内外研究现状与水平 5
2.1.3 发展趋势 5
2.2 本课题的基本内容、重点、难点 6
2.2.1 本课题的基本内容 6
2.2.2 本课题的重点 6
2.2.3 本课题的难点 6
2.3 课题相关文献查阅 6
3 设计 8
3.1 设计目的 8
3.2 设计创意构思 8
3.2.1 对所设计药品进行了解 8
3.2.2 进行药品广告创意构思 8
3.2.3 广告场景脚本编写 9
3.2.4 药品广告旁白编写 9
3.3 设计所需工具 10 “寒喘祖帕颗粒”药品广告片FLASH设计与制作:http://www.751com.cn/yishu/lunwen_28296.html