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摘要：房地产投资是进行房地产开发和经营的基础，在这个投资活动过程中，收益与风险是同时存在的。风险是一种特殊事件，这种事件会带来多个不确定的结果，风险一旦发生，就可能使开发商蒙受巨大损失，甚至导致破产。因此，重视并研究房地产开发中的风险因素是理论界、实业界所面临的重要课题。
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影响房地产投资风险的不确定因素很多，既来自于房地产投资开发活动本身，又来自于周围的经济、政治环境，甚至还有消费者认识的滞后性，乃至大自然的灾害等等。本文在对我国不同房地产产品市场存在风险进行分析的基础上，对房地产投资风险进行了识别与评价。根据风险的不确定性和它可能带来的不确定的结果建立了基于AHP方法的FAHP评价模型，模型由决策预警模型和综合评价模型构成，通过不同模型的评价可以计算得出房地产开发不同阶段风险因素的权重。模型的分析可以有助于提高房地产投资效益，减少或避免不必要的风险损失，对保证房地产投资的科学合理性和投资经济性意义重大。鉴于房地产开发投资风险的客观存在及其对房地产开发活动的重要影响，论文通过过程评价与分析提出了房地产开发风险因素基本策略，并从管理的角度提出了具体的风险控制措施。8076
同时论文结合实例，分析某一房地产开发项目的风险度，并依据风险评价结果提出了相应的防范措施，为开发商投资决策提供了依据。
关键词：房地产开发；风险因素；风险分析；风险综合评价；风险防范
Abstract ：Real estate investment is a foundation of carrying on development of real estate and management, in this investment activity, income and risk exist at the same time．The risk is a kind of special incident, this kind of incident will bring a lot of uncertain results．once the risk takes place，may make the developer suffer enormous losses，even it is bankrupt to cause．So，paying attention to and risk factor that study in the development of real estate is the important subject that circle of theory ,business circles face.
It is numerous to influence the uncertain factor of the investment risk of the real estate, has already come from real estate investment and developed the activity，come from the economic，political environment around again, even there is lagging which consumers know ,and even the calamity of nature ,etc．This text has the product market of different real estates of our country on foundation that analyzes of risks，discerning and appraising to investment risk of the real estate．Set up FAHP based on AHP method and appraise models according to the uncertainty of the risk and uncertain result that it may bring．The model is made policy the early warning model and comprehensive appraisal model form, can calculate the weight of risk factor of different stages of development of real estate through the appraisal of different models．The analysis of the model can facilitate the improvement of benefit of real estate investment, reduce or prevent the unnecessary risk from losing．Of great significance to guaranteeing scientific rationality of real estate investment and investment economy．Seeing that the objective reality of the investment risk of development of real estate and important influence of moving about to the development of real estate，the thesis has proposed the basic tactics of risk factor of development of real estate after the appraisal model of the structure，and has put forward the concrete risk control measure in terms of management．
In order to verily of the model ,the thesis combines the embodiment, can calculate risk degree of a certain real estate development item ,and had put forward the corresponding precautionary measures according to the result of appraisal of risk ,has offered the scientific basis for developers investment decision.