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摘要：作为物流配送的最终环节，“最后一公里”的物流配送起着至关重要的作用。但目前“最后一公里”的物流配送过程存在着配送成本高、配送效率低等问题，直接影响了电商和物流产业的发展。经过大量研究发现，生鲜农产品电商的“最后一公里”中物流配送模式运用不当而造成的影响越来越突出。其结果将严重阻碍农产品及生鲜农产品电商的发展。由于不同种类的农产品拥有不同的生产与运营方式。因此，本文以生鲜农产品中的电商网站——爱鲜蜂网站为研究对象，研究其物流配送中“最后一公里”问题的解决方案，从而解决生鲜农产品物流配送的“最后一公里”问题。25163
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毕业论文关键词：生鲜农产品；电子商务；“最后一公里”；物流配送模式；爱鲜蜂网站
Logistics Mode of "Last Kilometer" of Fresh Agricultural Products
- Take the Beequick Website as An Example
Student majoring in E-commerce Chen Han
Tutor Shen Jianfen
Abstract：As the final link of logistics and distribution, "the last mile" of logistics and distribution plays a vital role. But there are some issues of the current "last mile" of the logistics and distribution process, like high distribution costs, distribution inefficiency and so on, which has a direct impact on the development of electricity and logistics industry. After a lot of research found that the impact which caused by the improperly using of the logistics and distribution model of fresh agricultural products electricity "last mile" is more and more prominent. The result will seriously hinder the development of agricultural products and fresh agricultural products. Because different types of agricultural products have different production and operation methods. Therefore, this paper takes the commercial website of fresh agricultural products—— the Beequick website as the research object, and researches the solution of the "last mile" problem in the logistics and distribution, so as to solve the "last mile" problem of logistics distribution of fresh agricultural products.
Key words: Fresh agricultural products; Electronic commerce; "last kilometer"; Logistics and Distribution Model;Beequick Website
目 录
摘要 1
关键词 1
Abstract 1
Key words 1
一、引言 2
（一）研究背景及意义 2
（二）研究目的 2
二、相关概念与研究现状 2
（一）生鲜农产品物流配送“最后一公里”相关概念 2
1.生鲜农产品物流配送 2
2.物流配送“最后一公里” 2
（二）生鲜农产品物流配送研究现状 3
1.国内关于物流配送“最后一公里”的研究 3
2.国外关于物流配送“最后一公里”的研究 3
3.研究述评 3
三、生鲜农产品电商“最后一公里”配送模式现状分析 3
（一）直接配送到户模式 3
1.直接配送到户模式的概述 3
2.直接配送到户模式的现状 4
（二）间接配送模式 5
1.间接配送模式的概述 5
2.间接配送到户模式的现状 5
（三）基于生鲜农产品电商的“最后一公里”配送模式现状分析的结论 6
四、爱鲜蜂网站“最后一公里”配送现状分析 7