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摘要自企业文化理论诞生以来，企业文化的研究热度一直上升。随着时代的进步，社会的发展，竞争日益激烈，企业家都希望自己的企业能够持续的创造价值，将自身的不可替代性发挥到最大。企业文化就是这样一种能够区分企业形象的软实力，因而它的研究早已不是停留在企业文化的界定、测量等理论分析，越来越多的学者结合实际的案例，根据现实的需求，开始研究企业文化与企业绩效的关系。本文首先回顾梳理了相关的文献，为文章奠定理论基础。然后基于利益相关者角度，先从理论上分析了企业文化如何通过供应商、员工、消费者作用于企业绩效。最后通过调查问卷的方式，选取了23家制造业上市公司的企业文化和企业绩效为模型进行实证研究。从数据上支持企业文化对企业绩效有着显著的正向相关性的理论说法。从而引导企业管理人员加强自身企业的文化建设30713
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关键词 企业文化 企业绩效 实证研究
毕业论文外文摘要
Title An Empirical Study on ethical culture and corporate performance
Abstract
Since the corporation culture has came into the world, the researching of it keep constantly growth, by the improvement of generation and development of society, an increasing number of competitors enter the market. All entrepreneurs are hoping their enterprise can constantly creating value. And they want to maximize their irreplaceable. Enterprise culture is a sort of shadow strength which can easily distinguish the corporation images. Therefore the research is no longer stay in the distinguishing, measure and theory analysis, more experts starting study on the relationships between business culture and business performance combine with the actual cases and customers demand. Firstly, this article reviewed and organized the relevant documents, settled the basic theory for the essay, then from the point of stakeholders, analysis how a corporation culture impact the the business performance through the suppliers, employers and customers. Finally create a questionnaire survey within 23 public company which focus on the manufacturing and use their corporation culture and business performance as the basic model to assess the case study. Theoretically Support the point of corporation culture has a positive impact on the enterprise performance from the data result. Thus lead the management level of enterprise to enhance their consciousness to reconstruct the corporations culture.
Keywords Corporate culture Enterprise performance
Empirical research
目 录
目 录 5
1 绪论 6
1.1 研究的背景和意义 6
1.2 研究的主要内容及方法 7
2 文献综述 8
2.1 相关理论研究 8
2.2 相关实证研究 8
3 企业文化作用于企业绩效的原理 10
3.1 企业文化基于供应商对企业绩效的作用原理 10
3.2 企业文化基于顾客对企业绩效的作用机理 11
3.3 企业文化基于员工对企业绩效的作用机理 12
3.4 研究假设 14
4 实证研究 15
4.1 实证研究设计 15
4.2 描述性统计分析 16
4.3 相关分析 17
4.4 回归分析 18
结 论 20
致 谢 21