海淘平台运营模式研究与优化

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摘要首先从我国的市场需求以及各个热门购物国家的政策角度来分析，研究适合中国市场的海淘运营模式。通过数据采集，了解到广大购物群体的需求以及供应链需求，减少中间商环节，迎合市场需求，改善顾客的购物体验以及零售商所给出的较高的零售价格，使得利益最大化，将移动端海淘这种新的购物模式逐渐带入消费市场，开发海淘的市场潜力，寻找出最适合中国国民的一种新型移动端海淘运营模式。43782

找出在如今环境下的我国改善海淘运营模式问题的措施，从目前面临的问题入手，寻找合适的运营模式来解决海淘流程过于复杂以及价格偏高的问题，改善消费者的购物体验，通过搜集资料，总结目前海淘运营模式的主要流程，结合运筹学以及管理学的知识，缩减不必要的流程，减少中间商环节，使得利益最大化，主要就是通过数据采集的支持和当今各国的政策，来调整目前的模式，进而提出一些适合当今社会海淘运营组织模式的最优策略的建议。

基于上述目前海淘所存在的问题，我们可以通过本课题的研究，优化与改善海淘APP的运营模式，在优化客户体验的同时，缩减运营成本，达到利润最大化。目前海淘市场，特别是移动端购物模式中，还是一个比较时尚比较新颖的市场，有很多需要改进调整的空间。目前的海淘网站目标就是追求高品质商品，提高生活质量，而本课题就可以在新新市场上推波助澜，推进社会新购物模式的发展，提升人们的购物享受。

毕业论文关键词：海外购物；海淘APP；海淘服务；海淘体验

Study and optimization of operation mode of overseas shopping platform

Abstract First of all, from the market demand of our country and the policy angle of each popular shopping country to analyze, research for the Chinese market, the sea Amoy operation mode. Through data collection, to understand the general shopping group's demand and supply chain demand, reduce middleman to cater to the market demand, improve the shopping experience for our customers and retailers are higher retail prices, making maximum benefits, will move the end of scouring the sea the new shopping mode gradually into the consumer market, the market potential of scouring the sea development, find out the most suitable for the Chinese people a new mobile client scouring the sea operation mode.

Find out in now under the environment of our country to improve the mode of operation problems scouring the sea measures, starting from the problems currently facing, looking for suitable operation mode to solve sea scouring processes are too complex and the price is on the high side of the problem, improve consumer shopping experience, through collecting data, total node currently scouring the sea operation mode of the main flow, combined with operational research and management science knowledge, reduce unnecessary processes, reduce middleman, making benefit maximization, is mainly through policy support for data acquisition and all over the world, to adjust the current model, and then put forward some suitable for nowadays scouring the sea operation and organization mode of the optimal strategy is proposed.

Based on the problems existed in the scouring the sea above, we can through this topic research, optimization and improve the operation mode of scouring the sea app, optimize the customer experience at the same time, to reduce operating costs, to achieve maximum profits. At present, the sea Amoy market, especially in the mobile terminal shopping model, is still a relatively new fashion market, there are many needs to improve the adjustment of space. Present sea scouring the site goal is the pursuit of high-quality goods and improve the quality of life, and the subject can in emerging markets adding fuel to the flames, to promote the development of new social shopping mode, enhance people's shopping enjoyment.