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摘要韩国是最受中国游客欢迎的海外目的地之一，从2014年底，韩国超过泰国成为中国第一大旅游目的地。2015年，中国赴韩的人数达15万人次，创历史新高。本文以赴韩国济州岛旅游的中国游客为研究对象，从旅游目的地形象的角度出发，收集统计选出有关韩国济州岛旅游地形象的相关描述，认为韩国济州岛有美丽的自然景观，丰富的人文景观，特色风的韩式美食，丰富多彩的娱乐活动，完备发达的购物设施，高素质的服务人员，便捷的交通的形象认识，以此为依据设计问卷，对数据进行研究分析。并在此基础上进行访谈，进一步了解中国游客在出游前和出游后对韩国济州岛旅游目的地的形象认知。研究发现中国游客在出游前对韩国济州岛的形象认知和出游后的形象认知存在着一定的差异。其中，餐饮质量高且具有特点这一项差异最大，服务人员素质高这一项差异最小。对分析研究得到的反馈信息，有助于了解学习韩国在旅游目的地形象宣传上的优点，为我国旅游目的地形象建设提供依据，同时为中国赴韩出境游的进一步发展建设提供依据。46405
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毕业论文关键词：韩国济州岛；形象认知；出游前后对比
ABSTRACT South Korea is one of the most popular destinations for Chinese tourists, from the end of 2014, South Korea more than Thailand became China's first major tourist destination. In 2015, the number of China Korea reached 150 thousand people, a record high. This paper takes the Chinese tourists in Jeju Island, South Korea as the research object, and from the perspective of tourism destination image to collect statistics on South Korea's Jeju Island tourist destination image description, it is concluded that South Korea's Jeju Island has beautiful natural landscape, rich cultural landscape, the characteristic flavor of Korean cuisine, rich and colorful recreational activities, complete shopping facilities, high-quality service personnel, convenient traffic image understanding. On the basis of this, an interview analysis was conducted on the subjects of the questionnaire survey for further understanding of the image of Chinese tourists in the tourist destination of Jeju Island before and after the trip. The study found that Chinese tourists have a certain difference in the image perception of Jeju Island and the image of travel after the trip. Among them, the food and beverage quality is high and has the characteristics of the biggest difference, the quality of service personnel is the least difference. The feedback information obtained from the analysis of the study will help to understand the advantages of learning Korean in the tourism destination image, and provide the basis for the construction of tourism destination image in China. The results of this paper is to provide the basis and suggestions for the further development of Chinese outbound tourism.
Key words: Jeju island of South Korean; Tourism destination image; Contrast before and after travel
目 录
摘 要 2
ABSTRACT 3
第一章 前言 4
1.1研究的背景 4
1.2研究的目的与意义 5
1.2.1研究的目的 5
1.2.2研究的意义 5
1.3研究内容 6
1.4研究方法 6
1.4.1文献综述法 6
1.4.2问卷调查法 6
1.4.3访谈法 7
1.5研究思路 7
第二章 文献综述与问卷指标的选择 8
2.1形象及旅游目的地形象的定义及内涵 8
2.1.1形象的定义 8
2.1.2旅游目的地形象的定义及内涵 8
2.2旅游目的地形象的构成要素 9