摘要随着电子商务和互联网的发展,近几年我国的第三方支付市场取得了快速发展。第三方支付牌照和用户的不断增加,推动了第三方支付市场竞争格局的变化。越来越多的第三方支付服务商借助电子商务的发展趋势,不断占领细分市场的份额,使市场集中度不断加剧,因此对第三方支付市场竞争格局的研究显得异常迫切。本文基于SCP(Structure-Conduct-Performance,结构—行为—绩效)理论,重点分析第三方支付市场的竞争格局。首先,从第三方支付的基本概述和特点出发,分析其发展历程和盈利模式.其次,基于SCP理论分析当前第三方支付市场竞争格局,通过相关数据图表,直观地展现当前的市场格局.最后,分析第三方支付行业存在的问题,并对第三方支付市场未来的发展提出一些合理化的建议。58224
With the rapid development of e-commerce and the Internet, third-party payment market in China had maintained rapid development in recent years. More and more third-party payment licenses and internet users, promoted the competition changes of third-party payment market. And a growing number of service providers through the trend of e-commerce to development in third-party payment, continued to occupy the share of segment market, but it made the market concentration continually serious, so it was extremely urgent to analyzed the competition of third party market. This article emphasized to analysis third-party payment market on the SCP theory. Firstly, from the third-party payment of basic outline and characteristics, this paper analyzed its development process and profit model. Secondly, it analyzed the current third-party payment market competition structure through relevant data chart analysis and showed the current market. Finally, it analyzed the third-party payment industry problems, and made some rational recommendations for the future development of third-party payment market.
毕业论文关键词:电子商务; SCP理论; 第三方支付; 竞争格局
Keyword: e-commerce; SCP theory; third-party payment; competition pattern
目 录
一、 引言 5
(一) 选题的背景和意义 5
(二) 研究的内容 5
(三) 研究的方法 6
(四) 本文的创新点 6
(一) 关于第三方支付市场的研究 6
(二) 关于SCP理论的相关性研究 8
三、 第三方支付的概述 8
(一) 第三方支付的概念和特点 8
(二) 我国第三方支付市场的发展历程 9
(三) 第三方支付的盈利渠道 9
四、 现有第三方支付市场的概况与竞争格局分析 9
(一) 国内第三方支付市场的概况 9
1.制度支持 10
2.市场空间 10
3.用户群体 10
4.市场份额 11
(二) 基于SCP理论分析国内第三方支付市场的竞争格局 12