-
摘要：自从改革开放以来，上海的政府政策紧跟着对外政策——“走出去”，我们国家企业的对外投资增长势头也是十分强劲的，经济发展愈发蓬勃，对外贸易总量也是与日俱增。就算有各种原因的影响，中国的对外文化贸易的情况暂时与发达国家有一定程度的差距，但是也已取得了相当有进步的成绩。中国对外贸易发展是一个整体的大趋势，打前锋的几个城市自然上海也在其中。当前，我国对外文化贸易具有明显的顺差,出口的大部分文化产品为依赖于我国长期以来的大规模廉价劳动力资源成本优势。这个现状是需要一个长久的过程进行改善与进步的。事实就是,属于创意产业的那一部分的“软件产品”的比例其实并不是很高。中国的文化产业在国外地区的发展仍然是个不小的问题。就算是我们中国已经实现了贸易顺差的动画文化产业，所出口的一大部分产品，也只是集中在世界的非主流的市场，主流产品还是以日本、欧美的动画为主。上海作为中国的国际文化都市，在中国文化贸易发展这个问题上有着不可推卸的责任。为了强化上海国家对外文化贸易基地的功能,积极促进我国的“文化贸易”能够更好更多地“走出去”,增加内容创意产品是一定要做的。当然，除了创意问题之外，文化差异问题、市场问题、观念问题等等都是需要尝试探讨和研究的。35410
- 上一篇：上海会展场馆竞争格局的演变与思考
- 下一篇：传媒展的文化创意与技术创新研究
毕业论文关键词：中国对外文化；文化产业创意；发展对策；上海文化贸易
Research on Foreign Cultural Trade in Shanghai
Abstract：Since the reform and opening up, Shanghai's government policy followed by the foreign policy -- "go out", our country enterprise foreign investment growth momentum is very strong. The economic development is increasingly vigorous, the total volume of foreign trade is also grow with each passing day. Even for a variety of reasons temporarily with the developed countries have a certain gap, but also has achieved certain degree of success. Chinese foreign culture trade development is a general trend and the vanguard of several city Shanghai is also in nature. At present, China's foreign cultural trade has obvious surplus, however, from the structure of import and export of cultural products and services, while the adjustment of the structure of a slight improvement, the actual situation is not very optimistic. Most of the exports of cultural products is dependent on China's long-term large-scale cheap labor cost advantage. This situation is a long process to improve and progress. The fact is, belong to the creative industry "software product" ratio is not high. The development of cultural industry in foreign countries is still a problem. Even if the trade surplus of the animation industry, non mainstream market most products exports also focused only on the world, the mainstream products to Japan, Europe and the United States animation. Shanghai as the Chinese international cultural metropolis, in China cultural trade development on this issue has not shirk the responsibility. In order to strengthen the Shanghai national foreign cultural trade base functions, and actively promote China's "cultural trade" can better and more "going out", to increase the content of creative products must be done. Of course, in addition to the creative issues, cultural issues, market issues, ideas and so on is to try to explore and research.
Key Words: China foreign culture; cultural creative industry; development countermeasures; Shanghai cultural trade
目 录
一、绪论 1
（一）研究目的和意义 1
（二）文献综述 2
（三）主要研究内容 3
二、对外文化贸易的相关概念和理论 5