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摘要大型体育赛事促进竞技体育水平的不断提高，展示我国综合国力的强大，促进各族人民的团结友爱，有利于发展同其他国家的友好外交往来。大型体育赛事给整个城市以及整个国家社会效益的辐射作用是持久的、间接的、无形的，目前的研究都停留在对社会效益定性的层面上，没有一个直观的、可操作的评价指标体系，致使不能客观、正确得对赛事的运作进行评价。因此，采用特尔菲的方法，试图设计一套社会效益的评价指标体系，对举办城市社会效益进行客观、科学、有效的评估，给举办赛事城市的政府及企业提供一个借鉴依据和参考显得很有意义。本文首先采用文献分析法对体育赛事和社会效益的概念进行界定，然后通过问卷调查法和层次分析法，最终确定了3个一级指标、10个二级指标和44个三级指标，最后通过专家访谈，对评价指标体系各指标的权重进行分析，给举办赛事的政府及企业一个衡量的标准尺度。经过对评价体系中各个指标占有的权重比例进行研究得知，大型体育比赛对承办城市的社会软环境所带来的作用比例为0．5396，其权重比例要超过余下的两项一级指标和；对基础设施的作用排在第二位，对人的发展作用排在第三位。68914
毕业论文关键词 体育赛事 社会效益 社会效益评价指标体系
毕 业 论 文 外 文 摘 要
Title Influence of Large Scale Sports Events on the Economy and Society of Jiangsu
Abstract
Large sports events can continuously promote the improvement of the level of competitive sports, show China's strong comprehensive strength , promote the solidarity of the people of all nationalities, and be conducive to the development of friendly diplomatic exchanges with other countries. The large-scale sports event have a lasting ，indirect and intangible radiation effect on the whole city and the entire national social benefits . As the present study focuses on the social benefits of qualitative level, there is no an intuitive and operable evaluation index system, which can objectively and correctly evaluate the operation of the events . Therefore, using Telfi's method to design a social benefit evaluation index system,which is objective, scientific and effective,to provide a basis and reference for the government an enter is meaningful to the government and enterprises of the host city . Firstly, the concept of sports events and social benefits were defined, and then the two rounds of questionnaire through Delphi method ultimately determined 3 first class indicators, 10 Secondary indexes and 44 level-three indexes. After that, the weight of each index in the evaluation index system was analyzed to provide the government and enterprises a standard scale. The analysis of the weight of various indicators of evaluation system shows that the ratio of soft environment of the host city is 0.5396, more than the rest of the two level of index .In second place, the function of infrastructure,and then,the effect of the development of people.
Keywords Sports events Social benefits Social benefit evaluation index system
目 次
1 引言 1
1.1 问题的提出 1
1.3 研究目的 4
2 研究对象与方法 5
2.1 研究对象 5
2.2 研究方法 5
2.2.1 文献资料法 5
2.2.2 专家访谈法 5
2.2.3 问卷调查法5
2.2.4 层次分析法 5