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摘要： 论文首先分析了基于FLASH的网络广告动画的背景、发展以及其现状，然后再对流行女装产品网络广告的定位以及制作方法和内容进行分析，从而开始了对流行女装产品网络广告动画展示的设计与制作。本网络广告动画展示的设计包括整体的架构、整体的风格设计、界面导航、跳转以及内容的动画、音乐、视频的添加、代码的编程等部分。有完善的交互，合理的功能说明演示效果，详细的操作动画等内容，并包括该产品简单的广告样片。本网络广告的设计运用到了flash中的时间轴动画，并加上了AS3.0的代码来实现一些效果，使其与动画有机结合，为流行女装产品网络广告动画展示的设计起到润色的作用。该论文重点对FLASH网络广告的制作过程进行了详细的论述，包括“网络广告的视觉要素”、“整体界面整合设计”、“各个分类板块设计”这几个部分，在阐述的过程中配和截图作为辅助的说明。论文在最后扩展了一下关于流行女装网络广告动画展示设计的新思路，虽然这些由于能力所限和其他原因没有实现在该作品里，但依然有值得分析的地方。在该网络广告动画展示的设计与制作过程中我明白，网络广告就是将图片、视频、声音、文字通过制作组合在一起的一种产品全新的网络展示与推广方式。24502
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毕业论文关键词 FLASH；流行女装；网络广告；动画展示；计算机
Based on FLASH of popular women's clothing products of network advertisement animation display
Abstract: This paper first analyzes the advertising network FLASH animation background, development and based on the current situation, and then positioning of fashion products advertising network and making method and content analysis, thus beginning the display design and production of fashion products network advertisement animation. The design of the network advertisement animation display including the overall structure, design style, the whole core navigation, jump and the contents of the animation, music, add code programming etc.. A perfect interaction, reasonable function introduction demonstration effect, the detailed operation of animation and so on, which includes the products simple ad sample. The network advertisement design is applied to the flash in the time axis animation, and add the AS3.0 code to achieve some results, and the organic combination of animation, design for fashion products advertising network animation plays the role of polish. The FLASH network advertising production process key points of the paper are discussed in detail, including the "network advertisement visual elements", "the whole interface integration design", "each classification plate design" this several parts, during the process of explaining and screenshots as supplementary explanation. At the end of the paper extends about fashion network advertisement animation showing the new ideas of design, although these due to capacity constraints and other reasons not implemented in the works, but there are still worth the place. Understand me in the design and production process of advertisement animation shows the network, network advertisement is the picture, video, sound, text by a product in combination with new network display and promotion.
Keywords: FLASH; Fashion women's clothing; The network advertisement; Animation display; The computer
目录
摘要 i
Abstract i
目录 iii
1 绪论 1
1.1 流行女装网络广告动画展示制作的必要性和作用 1
1.1.1 网站上产品的形象推广 1
1.1.2 网络广告动画展示的特点和介绍 2
1.1.3 设计网络广告动画展示时的注意要点 2
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