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摘要笔者通过对各大文献资料的分析比较发现，对于游泳推动经济发展与游泳场馆的完善建设的文献资料较多，但是内容相对比较宏观，另外，杭州作为东部沿海发达城市的代表，关于其居民参与游泳消费的调查研究则没有。
所以，本文运用问卷调查法通过对杭州市各大游泳场所的297名消费者进行调查，结合杭州市实际情况，分析出杭州市居民游泳消费的现状，以期为杭州市游泳场馆投资者和杭州市体育主管部门的领导者和决策者，提供相对准确的参考资料。
调查结果显示： 1.杭州市参与游泳消费的人群当中，男女比例会根据季节的不同而发生改变，在冬季男性远多于女性，在夏季则男女相当，游泳参与者文化水平较高。
2.因为游泳人数的增多，各大游泳场馆的设施建设也日益完善，人们对游泳场馆设施的要求也比以前高了，消费市场潜力巨大。47931
3.游泳培训业迅猛发展，更多的人愿意花钱让自己的孩子接受游泳培训，掌握游泳技能。
笔者认为：
1.政府应给予政策扶持游泳产业的发展，对游泳场所的设施建设予以鼓励，加大游泳宣传力度，让更多的居民主动参与到游泳锻炼中来。
2.游泳场馆应更加注重设施建设以及服务意识，为消费者创造良好的游泳锻炼环境，吸引更多的消费者前来消费。
3.居民应积极改善自身对游泳的观念，主动参与到游泳消费锻炼中。
毕业论文关键词：大众游泳； 游泳消费； 体育消费；消费现状；调查研究
Abstract According to the study and comparison of amounts of the literature by the author,
it can be found that, most of literature focus on the things that including swimming to
promote economic development and swimming pool construction.But the content are
macroscopic.In addition,as a representative of the developed eastern coastal cities,there are no investigation on the citizen’s consumption of swimming.
So the paper about the swimming center on the 297 people,through tracking survey,connected with the actual situation of Hangzhou,analyzing the mass swimming consumption status,trying to provide workable documents to for the swimming venue investors and the leaders of the sports department.
The results of the survey can be listed:
1.In Hangzhou,there are more number of men than women in winter.But in summer,the number of men is the same as women.
2.Because of more and more people spend money swimming,the swimming venue facilities are also increasingly perfect.The swimming potential market is huge.
3.The swimming educational industry is growing quickly.More and more people are willing to spending money letting their children receive swimming education.
The author suggests that:
1.The government should give policy support to the development of swimming industry,step up swimming promotion.
2.The swimming venue should pay more attention to infrastructure construction and service consciousness, attract more people spend money on swimming exercise.
3.People should change the swimming consuming attitudes,forwardly take part in the swimming exercise.
Keyword: public swimming； swimming consumption；sports consumption ；consumption situation ；social survey
目 录
1.前言
1.1选题背景
1.2选题意义
2.相关概念及文献综述
2.1大众游泳
2.1.1大众游泳的基本概念
2.1.2国内大众游泳情况研究综述
2.1.3国外大众游泳活动基本概况
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