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摘要随着4G时代的到来，手机的核心价值由通话工具变成智能化、网络化、媒体化的移动终端，再加上其他移动应用设备的产生与更新，人类社会从此走向移动互联网的新纪元。作为第三方应用程序的App，成为移动互联网传播中主角，是大众最常用的移动终端。App扩大了传播的边际，传播平台从网络延伸到移动终端，也使传播更具互动性。作家韩寒推出的文学App《一个》成为数字阅读领域的成功范例，它的传播形式、内容和效果都形成自己的独特风格，同时《一个》将线上线下结合，即数字阅读和实体出版进行了成功尝试。本文通过对《一个》传播的分析可以管窥移动应用（App）在传播形式、传播方法、传播效果等方面的特点，对移动互联网传播的未来发展将有重要的参考价值。22106
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关键词 移动互联网 移动应用 传播 《一个》
毕业论文外文摘要
Title Research on communication of mobile application_——As <ONE> for example
Abstract
With the advent of the era of 4G,the core value of the mobile phone is from the tool of calling to intelligent mobile terminal,with other mobile devices producing and updating,human society will go to a new era of mobile Internet.App as a third party application has become the protagonist in the communication of mobile Internet and the most commonly used mobile terminal to the public.App has expanded the communication of the marginal, communication platform has extended from network to the mobile terminal which also makes the communication more interactive. Writer Han han pushed out the literary App <one> which has become a successful example in the field of digital reading,its form, content and effect on spread have formed its own unique style.App <one> combined the information online or offline at the same time,and successfully combined with the digital reading and entity published.This article will have a glimpse into the characteristics of a mobile application (App) in the form ,method ,effect and so on of the communication through the analysis of communication of App <one>,which will have important reference value on the future development of the communication of the mobile Internet.
Keywords The mobile Internet mobile application communication <one>
目 次
1 绪论 1
1.1 研究背景及意义 1
1.2 移动应用（App）发展概述 2
1.2.1 App的界定 2
1.2.2 App的产生与发展 3
2 移动应用（App）的传播模式 5
2.1 传播的基本模式 5
2.2 App的整体互动传播模式 5
3 移动应用（App）的传播内容 7
3.1 App传播内容的类型 7
3.2 App传播内容的特点——以数字阅读类App为例 8
3.2.1 数字阅读类App的分类 8
3.2.2 数字阅读类App传播内容的特点 8
4 移动应用（App）的传播特点 12
4.1 App的传播途径 12
4.1.1 一般途径——应用商店或二文码 12
4.1.2 名人效应——粉丝变用户 12
4.2 App的传播定位 13
4.2.1 特色形成，品牌树立 13
4.2.2 重视用户体验 14
4.3 App的传播策略 14
4.3.1 线上线下结合 14
4.3.2 定量定质、品牌文系 15