1.2 Purpose and Significance

The paper pays more attention to university students’ consumer behavior on animation products in Jiangsu Normal University and with the help of theory model to design questionnaire to study university students’ consumer behavior on animation products. There are two main purposes of the study.

First purpose is to know the present situation of university students’ cartoon consumption in Jiangsu Normal University. How much the university students know about cartoon culture, what kind of animation products they prefer and whether they like to buy animation products or not will all affect their consumption. 

Second, with the results of the questionnaire survey, it can be seen whether there is to extend animation market in Jiangsu Normal University or among university students. In that case, efficient strategies can be made to open the university animation market. Then some suggestions are offered for the animation industry.