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摘要：现代社会信息技术发展程度是越来越快，人类的生产经营活动也发生了天翻地覆的变化，我们正在全面步入网络经济时代。电子商务，是网络信息时代的产物，且正在以一种新颖的商务运行方式，为我们普通人提供了前所未有的交易模式。电子商务想要全面发展，就必须要实现信息流、资金流、商流和物流进行整合。这其中，物流最具特殊地位，它是将虚拟网络交易带到真实客户手中的唯一途径，它对电子商务的增值作用越来越明显。物流的正确发展不但能进一步带动我国电子商务的高速发展，对于企业本身来讲，还能提高企业的核心竞争力。31437
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本文主要针对b2c电子商务，分析其物流配送的特点,对电子商务的商家选择不同物流配送模式，进行解释,进而对落地配的应运而生作出科学的解释，之后又逐级分析我国既有电商物流配送的多种模式的优缺点，对于这其中落地配的广阔前景，落地配增值服务的优缺点，以及落地配高速发展至今所面临的新的困境，针对这些问题，提出自己的解决办法或者是解决思路，中间结合落地配公司典型代表——南京晟邦物流的发展历程，对未来落地配最终发展形态给出自己的猜想与展望。
毕业论文关键词：电子商务物流 落地配 南京晟邦物流 增值服务
E-commerce floor with development issues
Abstract: The degree of social development of modern information technology is getting faster and faster, the production of human and business activities has also undergone a tremendous change, and we are fully into the era of the Internet economy. E-commerce is a product of the Information Age, and the business is run in a novel way for us ordinary people provides unprecedented trading patterns. Want comprehensive development of e-commerce, it is necessary to achieve the information flow, capital flow, business flow and logistics integration. Among these, the logistics of the most special status, it is the only way to virtual network trading in the hands of real customers, the added value of its e-commerce is increasingly apparent. Proper logistics development not only further promote the rapid development of electronic commerce, for business itself, but also to enhance the core competitiveness of enterprises.
This paper mainly b2c e-commerce, to analyze the distribution of characteristics of e-commerce businesses choose different distribution models, to explain, and then emerged on the floor with make a scientific explanation, followed step by step analysis of the existing electricity the advantages and disadvantages of various modes logistics provider, for which ground with broad prospects, the new value-added services with the plight of the advantages and disadvantages of the floor, and the floor with a high-speed development has faced these problems, put forward their own solutions Solutions or intermediate landing in conjunction with a typical representative of the company - development of Nanjing Sheng state of logistics, with the eventual development of future landing shape given his suspicions and Prospect.
Key Words： Commerce logistics Floor with Nanjing shengbang Logistics Value-added services
目录
一、 绪论 1
（一）研究背景 1
（二） 研究现状 1
（三）研究困境 2
（四）研究思路 2
二、电子商务物流配送理论和模式选择 3
（一）电子商务的界定理论 3
（二）物流配送活动和配送模式 3
（三）B2C电子商务物流配送理论 4
（四）B2C电子商务物流配送发展现状 5