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摘要进入21世纪，企业发展面临的最大问题莫过于知识经济的到来。随着经济全球化的发展，社会变革的不断加速使得企业面临的竞争愈加激烈，创新已经成为企业的重要战略资源，也是让企业在众多竞争对手中脱颖而出的一剂良药。创新是企业可持续发展的关键所在。33896
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企业是创新的市场主体，而员工又是企业的创新主体，员工的创新能力决定了企业在市场中持续发展的地位，员工的创新能力是企业持续发展的基础和动力。创新能力并不一定是天生的，反而是可以通过科学的理论和方法培养出来的。
众筹是一种新兴的融资方式，源自于美国的网站kickstarter。筹资者取得一定的成就后会向筹资的公众返还当初的资金并且会附加部分回报，可以是金钱，也可以是股权等。这样对于双方都有益，达到互利双赢的目的。
本文通过研究众筹企业在国内的发展和现状，分析创新能力在众筹企业中的重要性，进一步提出了员工创新能力培养的途径。
毕业论文关键词： 众筹；创新；环境氛围；激励机制；学习型企业
The Study Of Crowdfunding Enterprise Innovation Ability Training Employees Raise
Abstract Entering the 21st century, the biggest problem that influences the development of enterprises is the advent of knowledge economy. With the development of economic globalization, the accelerating social change makes enterprises face with the increasingly fierce competition. Innovation has become the important strategic resources of enterprise. It also becomes a good way to make business enterprises stand out in numerous competitors. Innovation is the key to the sustainable development of enterprises.
Enterprise is the main body of innovation in market, and the staff is the main body of enterprise's innovation. The innovation ability of employees is the foundation and motivation of the enterprise’s sustainable development. However, the ability of innovation is not inborn, but can be trained through the scientific theory and method.
Crowdfunding is a new financing way which comes from an American website named kickstarter. There is an old saying in China which says there is strength in numbers. This is the aim of crowdfunding as well. Financing from the public as the start up capital can let the people who need these funds to complete their dream. Fund raisers can return the original to the public and additional parts return after certain achievements which can be money or stock equity, etc. It is beneficial for both sides to achieve mutually beneficial win-win purpose.
This article put forward several methods to develop the innovative ability of the crowdfunding enterprise employees through the studies on the current situation and development of domestic enterprises, analysing the importance of innovative ability in the crowdfunding enterprise.
KeyWords: Crowdfunding; Innovation; Environment atmosphere; Incentive mechanism; learning enterprise
目 录
一、绪 论 1
（一） 众筹的发展背景 1
（二） 研究思路 2
二、众筹与创新 3
（一）众筹的概述 3
1、众筹的定义 3
2、众筹的起源 3
3、众筹的特征 3
4、众筹的优点 4
（二）创新的定义 4
（三）经济全球化的要求 5
1、经济成长的要求 5
2、提高企业的竞争力 5
3、满足消费多样性需求 5
（四）创新能力培养的基础 5
1、员工素质得到提高 5
2、社会分工不断细化 6
3、创造力具有普遍性和可开发性 6