菜单
  
    摘要企业的跨国并购,指的是一个国家的跨国性企业,为了某种目的,通过一定的渠道和支付手段,直至将另一国企业的股权份额乃至所有资产都买下来的行为。
      随着经济全球化的飞速发展,越来越多的企业,为了提高自身的核心竞争力,会通过多种渠道获取资源、技术、文化、财务等生产要素,企业跨国并购也因此应运而生。随着次贷危机的出现,国内企业在海外并购的投资领域更加广泛,但是,成功率却偏低。究其原因,其实不仅与企业之间的双向选择有关,而且还与企业形成的整合策略是否科学息息相关。本论文通过以吉利跨国并购沃尔沃为例,对企业跨国并购整合策略进行分析,主要集中在技术策略整合、文化策略整合、财务整合研究这几个方面。
      在技术策略整合方面,从需求策略和人才策略分析,其中技术需求策略分为自身和市场两个角度,人才策略侧重转变功利化的人力资源管理模式;在财务整合策略方面,通过健全报表体系、完善财务体制和提高财会人员素质来分析;在文化整合策略方面,通过了解双方企业文化差异来分析。
      其次,虽说企业成功被收购,但是还可能由于种种原因出现并购失败,即出现并购环境风险,吉利在这方面也不同程度的面临了各种风险,其中,本文侧重财务风险分析,通过论证,提高估值准确度和全面估计资金预算能有效预防风险,也对企业跨国并购存在借鉴意义。10619
     [关键词]:跨国并购;核心竞争力;整合策略;并购环境风险
    Abstract
      Enterprise cross-border mergers and acquisitions refers to a country's transnational enterprises in order to a certain purpose, through certain channels and means of payment, the other country will be a certain share of the company's equity until the whole asset to buy off.
      With the rapid development of economic globalization, more and more enterprises to enhance their core competitiveness through the acquisition. With the subprime mortgage crisis, the investment scale of more and more big, the scope is more and more wide, but the success rate is low. The reason, in fact, is not only related to two-way choice between enterprises, but also with the formation of the enterprise integration strategy is closely related to science. In this paper, by taking Geely cross-border M & as an example, this paper analyzes the integration strategy of transnational merger and acquisition of enterprises, mainly in the aspects of technology strategy integration, cultural strategy integration, financial integration research, and so on.
      In terms of strategy technology integration, from the analysis of the demand strategy and talent strategy, the strategy of demand for the technology points for itself and market two aspects, the talent strategy focused on change of utilitarian mode of human resource management; in financial integration strategy, through sound reporting system, improve the financial system and improve the quality of accounting personnel to analyze.
      Secondly, the company's successful acquisition of the target enterprise, but may also be due to mergers and acquisitions on both sides of the then business during incompatible leads to the failure of mergers and acquisitions, M &amp. Among these, this paper focuses analysis of financial risk, through the demonstration and the overall estimate of capital budgeting can effectively prevent risks.
     [Key Words]:International merger;Core competitiveness;Integration strategy;The environmental risk of mergers and acquisitions
     目    录
    摘 要I AbstractII
    1、企业跨国并购背景及发展历程1
    1.1跨国并购背景1
    1.2 吉利跨国并购沃尔沃发展历程2
    2、以吉利跨国并购沃尔沃为例整合策略分析2
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