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摘要：随着传统媒体与新媒体的进一步融合，网络小说影视改编现象日益频繁，网改影视剧呈现霸屏之态。从媒介融合的角度看，网络作家“意见领袖”地位的提升、影视公司“议程设置”作用的突显、受众的“使用与满足”得到重视等原因造成了当下的网络小说影视改编热。但是，媒介融合环境下网络小说影视改编题材同质化严重、改编思路功利性较强、制作水平偏低、选角不精等问题也逐渐暴露。结合《琅琊榜》的成功案例研究发现，高质量的网络小说、优秀的编剧团队、先进的影视制作技术是网改影视剧口碑、收视率双丰收的关键，同时，顺应融媒趋势进行全媒体营销，对网络小说影视改编未来的发展大有裨益。43680
毕业论文关键词：媒介融合；影视改编；网络小说
The Investigations on the Adaption of the Film and TV Dramas of the Network Novel under the View of Media Convergence
Abstract：With the further integration of traditional media and new media, the adaption of the film and TV dramas of the network novel become frequently, the adapted film and TV dramas of the network novel appear on the screen regularly. Some reasons caused the popular of the adaption of the film and TV dramas of the network novel under the View of Media Convergence, such as the status of opinion leader of network writers promoted, the ability of the film company’s agenda setting imposed, the audience’s use and gratification recognized. However, many problems come out under the environment of media convergence. There is the serious regular material style, the stronger profitable adaption, the lower rough production and the unsuitable role etc. High quality network novel, outstanding scripter team and advanced manufacturing technology is the key to the bumper harvest of public praise and audience rating through referring to the success of the Nirvana in Fire. In the long run, all-media should be applied frequent under the circumstance of media convergence. It is beneficial for the adaption of the film and TV dramas of the network novel in the future.
Key Words: Media Convergence；Adaption of the Film and TV Dramas；Network Novel
目 录
摘 要 1
Abstract 1
一、网络小说影视改编的现状 2
二、网络小说影视改编热的成因 3
（一）网络作家“意见领袖”地位的提升 3
（二）影视公司“议程设置”作用的突显 4
（三）受众的“使用与满足”得到重视 5
三、网络小说影视改编面临的问题 7
（一）网络小说影视改编题材同质化严重 7
（二）网络小说影视改编思路功利性较强 7
（三）网络小说影视改编剧制作水平偏低 8
（四）网络小说影视改编剧选角不精 9
四、网络小说影视改编的建议 10
（一）挑选高质量的网络小说 10
（二）组建优秀编剧团队并吸纳网络作家参与编剧 11
（三）借鉴国外先进影视制作技术并创新 11
（四）顺应融媒趋势进行全媒体营销 12
参考文献