菜单
  

    2.2.2 Influence on People’s Life Attitudes and Values
       As a kind of social consciousness, advertisement has reflected certain life attitudes and values. So when the advertisement has been transmitted to consumers incessantly, their life attitudes and values will inevitable be influenced by them. This influence can be positive or negative; it depends on the values reflected. For example, if the advertisement has reflected the optimistic and conscientious values, the consumers will tend to absorb and internalize them and then become the real practitioners of them. If the advertisement has implied passive, selfish and lazy attitudes, the receptors of this information may become passive and negative unconsciously. Good advertisement slogans can infect people, for example, the Aucma refrigerators’ slogan “have no best, only better” can stimulate people to keep discontent attitude and always surpass themselves; the Titus watches’ “Ever do not care, only about once” have touched numerous girls and boys to chase for their love bravely (Jin, 2013). These advertisements have all presented positive spirits, so they have been kept in mind by many people. And as we all know, the language of advertising is the crucial factor in advertisements, thus the advertising language is part of the languages, and I decide to study the collectivism and inpidualism, which are considered the core values, from the advertising language used in advertisements in western countries and China.
  1. 上一篇:电视访谈节目《非常静距离》中违反合作原则现象的研究
  2. 下一篇:从互文性解读《傲慢与偏见》的小说和电影版本
  1. 《围城》中隐喻的翻译研究

  2. 论中西方餐饮文化的差异

  3. 电影《少女小渔》中的中西方婚姻价值观差异

  4. 切斯特曼翻译伦理视角下...

  5. 中西方英雄主义对比以孙悟空和哈利波特为例

  6. 中英跨文化商务谈判的冲突及对策

  7. 从功能对等角度看旅游景点中公示语的英译

  8. 应用于ITSOFCs的浸渍电极制备与性能研究

  9. 张家港万吨级散货码头主体工程设计+CAD图纸

  10. 地方政府职能的合理定位

  11. GC-MS+电子舌不同品牌的白酒风味特征研究

  12. 德语论文德语汽车技术词汇中的名词特点

  13. Floyd佛洛依德算法详细解释

  14. 聚合氯化铝铁对磷吸附特性的研究

  15. 三氯乙酸对棉铃对位叶光...

  16. 公示语汉英翻译错误探析

  17. 黑白木刻版画中的技法表现

  

About

751论文网手机版...

主页:http://www.751com.cn

关闭返回