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Abstract Strategy is an important issue in enterprise management. Strategic decision-making can make the enterprise proactively shape the future. It enables enterprises to be creative and to lead the trend rather than taking a passive response to environmental change. Under the increasingly fierce competition, the enterprises could control their own destiny by it.
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As a market segment of retailing industry, education supermarket is a retailing supermarket providing various convenient consumer goods for teachers and students at school. In recent years, many private and inpidual shops emerge around many universities and with the popularity of shopping online, it is difficult for education supermarkets to achieve good economic benefits by original monopoly position and resources. On this condition, the development strategy becomes the key factor in survival and development of education supermarket.
With SWOT analysis in strategic management as the research basis, this research takes supermarket in Jiangsu Normal University as an example to do SWOT analysis. By matching the internal factors (advantages and disadvantages) and external factors (opportunities and threats), four strategies of SO, WO, ST, and WT obtained can be applied to education supermarkets in Jiangsu Normal University and give advice to supermarket development.29610
Key words: Education Supermarket SWOT The Development Strategy
摘 要战略是企业管理中的重要问题，战略决策可以使企业更主动地，而不是被动的塑造自己的未来。它使企业勇于创新、领导潮流。在日益激烈的竞争中，使企业掌握自己的命运。
校园超市，作为零售业的一个细分市场，主要是以面向学校师生提供各种便利的消费品为经营内容,近年来，很多私营商店涌入高校市场以及互联网购物的流行，教育超市已经很难利用其垄断地位来安逸获得利润，发展战略成为关系高校超市生存与发展的关键因素。
本文通过对超市相关理论的研究，选择战略管理中的SWOT分析法作为研究的基础，以江苏师范大学教育超市为例，对其进行SWOT分析，并将内部因素（优势和劣势）和外部因素（机会和威胁）进行匹配，得出SO、WO、ST、WT四种战略，为江苏师范大学教育超市的战略选择提供依据，并对其发展提出建议。
毕业论文关键词：教育超市 SWOT 发展战略
Contents
Abstract .i
摘 要 ii
Contents iii
Chapter One Introduction.1
Chapter Two Literature Review3
2.1 The Overview of Development Strategy.3
2.2 Research Overview of Education Supermarkets.4
Chapter Three Theoretical Frame.6
3.1 Introduction to SWOT Analysis.6
3.2 The Matrix of SWOT Analysis.6
Chapter Four SWOT Analysis of education Supermarket 6
4.1Analysis of education Supermarket with the SWOT method.9
4.1.1 Internal Strengths.9
4.1.2 Internal Weaknesses10
4.1.3 External Opportunities11
4.1.4 External Threats.12
4.2 Development strategiesof education supermarket12
4.2.1 SO Strategy12
4.2.2 WO Strategy.13
4.2.3 WT Strategy14
4.2.4 ST Strategy16
4.3 Matrix of the above SWOT Analysis16
Chapter Five Conclusion 18
References 19
An Analysis of the Development Strategy of the Education Supermarket in University
Chapter One Introduction
Compared with fierce competition between social enterprises, the education supermarket has specific and stable consumption group in many universities, where are only one or two supermarkets. The monopoly position of campus market not only achieves good economic benefits, but also provides great convenience for the students. In recent years, many inpidual shops emerge in many universities with the development of economy. In addition, the popularity of online shopping also brings large impact on campus markets because more and more students tend to choose online shopping. Obviously, it is difficult for education supermarkets to realize good economic benefits by original monopoly position and resources. On this condition, the development strategy becomes the key factor in survival and development of education supermarkets.