-
Abstract With the development of the Internet, E-commerce has come up rapidly, becoming an important method of doing business. O2O, as one type of E-commerce, springs up like the mushrooms and also has a tremendous effect on our life. It turns up in every aspect in our daily life. Although it brings to us convenience, it also has a lot of deficiencies that need to be improved.33344
- 上一篇：网络促销对消费者冲动购买行为的影响研究
- 下一篇：对现代写意人物画笔线的认识
This passage researches the elements which influence people’s online ordering. In order to figure them out, a theory called buyer decision process is cited. Based on this theory, a questionnaire is designed and sent to the college students in JSNU and a personal interview is arranged to a shop owner. In this article, five parts are arranged: the first part mainly introduces the background information and the significance of this topic. The second part is a brief introduction of O2O business mode and the definition of buyer decision process. In the third part, a questionnaire is designed and a personal interview is arranged to analyze the factors which impact on consumers’ decision when they choose O2O business mode. And the fourth part is a presentation of the results of the questionnaire and the interview. The last part in this article is about some limitations and future plans in the later research. And also some suggestions are brought up to the development of O2O business mode in catering.
This paper is trying to offer a comprehensive introduction and analysis of O2O business mode from the perspective of consumers. It would have important significance on the recognition of this new business mode for the sellers and provide them some practical references. This paper also offers some theoretical supports to the study of O2O business mode.
Key words: O2O business mode buyer decision process catering JSNU
摘要随着互联网的快速发展，电子商务也发展迅速，逐渐成为商业贸易的一种重要途径。作为电子商务其中一种的O2O商业模式以雨后春笋般的速度快速出现，对我们的生活带来了重要的影响。它出现在我们生活的方方面面。在我们享受O2O商业模式给我们带来便利的同时，这一模式仍然有许多缺陷需要不断完善。
本篇论文旨在研究当消费者选择网上订餐的时候影响其选择的因素。为了达到这一研究目的，本文引用了消费者购买决策理论。在这一理论的支撑下，我们以江苏师范大学为研究范围，针对该校学生设计了调查问卷以及对该校附近的具有代表性的商家进行了个人访谈。本篇论文主要分为五个部分：第一部分主要介绍这一选题的背景和意义；第二部分主要总结了前人对O2O商业模式的研究以及介绍了消费者购买决策这一理论；第三部分阐述了调查问卷的设计以及个人专访来分析影响消费者购买决策时的因素；第四部分是对调查问卷以及个人专访结果的一个总结；第五部分阐述了本次研究的不足以及未来研究的计划，并对O2O商业模式在餐饮业的发展提出了一些意见及建议。
通过从消费者的角度对O2O商业发展模式进行全面的分析和介绍，这将对商家了解这一新商业模式具有重要意义，也为商家的经营提供了实践参考。同时，也为O2O商业模式的研究提供了理论支撑。
毕业论文关键词：O2O商业模式 消费者购买决策理论 餐饮 江苏师范大学
Contents
Abstracti
摘要..ii
Chapter One Introduction..1
1. 1 Research background ..1
1. 2 Research significance2
1. 3 Research hypothesis..3
Chapter Two Literature Review.4
2. 1 Introduction of O2O..4
2. 1. 1 The concept of O2O business mode4
-
理工科英语专业学生的思...
-
英文电视商业广告中双关的应用及翻译
-
中美电视商业广告中跨文化传播的适应性研究
-
双关语在商业英语广告中的应用
-
多媒体网络辅助下初中英语阅读教学模式探究
-
教学重心前置模式下的幸福英语课堂
-
Jigsaw模式在英语阅读教学中的个案研究
张家港万吨级散货码头主体工程设计+CAD图纸
Floyd佛洛依德算法详细解释
GC-MS+电子舌不同品牌的白酒风味特征研究
黑白木刻版画中的技法表现
聚合氯化铝铁对磷吸附特性的研究
应用于ITSOFCs的浸渍电极制备与性能研究
三氯乙酸对棉铃对位叶光...
德语论文德语汽车技术词汇中的名词特点
地方政府职能的合理定位
公示语汉英翻译错误探析