- 上一篇：会展主题的选择与定位研究
- 下一篇：媒体在展会营销中的应用研究
摘要：在全球化时代下，科技信息在社会发展的过程中扮演者越来越重要的角色。在传播科技信息的过程中，我们发现会展活动逐渐体现出其特有的优势与作用。也有越来越多的企业认识到在参展过程中信息科技的重要性。但是其中我国学者关于会展对科技信息传播的作用研究还是比较少的，多数是从展会主办方角度出发研究了如何通过新科技新技术的手段来推动自身会展品牌的传播，而忽略了在会展活动平台上对于科技信息的传播重大作用。本研究将对于不同性质的企业在会展活动中传播科技信息的差异进行分析，旨在根据其中存在的潜在联系为会展组织者以及会展参与企业提供有效的依据，以期为双方重视及扩大会展活动对于传播信息科技的潜在作用力提供参考。本次研究会通过对会展现场的参展企业进行问卷调查，并对所获得的数据通过SPSS软件进行信度分析、单因素方差分析、交叉分析以及最小显著性差异法分析，从而使得分析结果更具有科学性、可靠性以及精确性。调查结果表明：参展企业性质的差异性对会展活动传播科技信息有一定的影响。62007
毕业论文关键词：会展活动；参展商；科技信息；传播
The Study of Different Natures of Firms Effects on Spreading Science and Technology in Exhibitions
Abstract: In the era of globalization, science and technology information in the process of social development plays an increasingly important role. In the process of spreading science and technology information, we found that the exhibition activities gradually show its unique advantage and effects. There are more and more enterprises realize the importance of information technology in the process of the exhibition. But Chinese scholars studies about the exhibition on the role of science and technology information dissemination are rare, the majority studies are from the perspective of the exhibition organizers how to push themselves by the way of new technology exhibition brand transmission, rather than on exhibition activity platform for the transmission of science and technology information. This study aimed to provide an effective basis about the potential links between the firm natures of exhibitor and the influence of the exhibition spreading science and technology for exhibitors and organizers and to make them focus on the importance and potential force of expanding the influence of exhibitions spreading science and technology. Through the questionnaires of the exhibitors at exhibitions, we analyzed the collected data of them. What’s more, SPSS software was used to analyze the data through Reliability analysis, One-Way ANOVA analysis, Cross-analysis and Least Significant Difference analysis in order to make the results of the survey more scientific, more reliable and more accurate. The findings showed that the difference in firm natures of exhibitors has some influence on spreading science and technology in exhibitions.
Key Words: Exhibition, Exhibitors, Science and Technology, Spreading
目 录
引 言 - 1 -
一、绪论 - 2 -
（一） 研究背景和意义 - 2 -
1. 课题的研究背景 - 2 -
2. 课题的研究意义 - 2 -
（二） 研究的现状和发展趋势 - 3 -
1. 课题的研究现状 - 3 -
2. 课题的研究发展趋势 - 4 -
二、会展活动传播科技信息的企业性质差异分析调查问卷 - 5 -
（一） 调查方法 - 5 -