- 上一篇：超市内部陈列因素影响TG销量的原因和建议
- 下一篇：《献给爱米丽的一朵玫瑰花》文体解读
1.2 Research Purpose and Significance
1.2.1 Research Purpose
There are two main purposes of the study. On one hand, exploring the impact of different promotional strategies on female consumers’ purchase intention, by classifying promotional strategies of cosmetics used by Xuzhou Wal-Mart on Jiefang street and investigating female consumers’ attitude to these promotional strategies. On the other hand, developing marketing strategies for female consumers of different age, by carrying out comparative analyses on how these groups’ purchase intention changes due to different promotional strategies.