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Abstract Globalization has greatly promoted business communication and trade exchange among different countries. However, business people come from different countries with different cultural backgrounds or different value are often confronting with all kinds of problems, conflicts and even disputes in the business practice. Successful business communication greatly relies on a comprehensive understanding of business etiquette and effective application of communicative strategies. 26876
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Business etiquette refers to a series of principles of behavior and practice shaped in the long-term business activities which aims at showing respect and friendship to other people; it acts as a lubricant to reduce pergence, avoid conflict, enhance good impression and promote business communication. It is an inseparable communication tool in modern business activities, many corporation regard it as an important means to enhance its enterprise core competitiveness.
From a cross-cultural communication perspective, by using the contrastive study method, this paper studies the differences in business etiquette between China and America in terms of business dressing etiquette, business greeting etiquette, business banquet etiquette, business negotiation etiquette and business gifting etiquette, meanwhile, the deep reasons resulting in these differences are explored from the following three aspects: views of value, concept of time and thinking mode. Under the multicultural backgrounds, it is of great necessity for business people to know about business etiquette. College students should also take initiative to learn business etiquette for cultivating good personal professional quality, making a solid foundation for job hunting and career development, getting ready for a smooth cross-cultural communication as well as future business practices.
Key Words: Business Etiquette Sino-American Business Difference
摘要全球化促进了不同地方和国家间的商务交流和贸易往来。然而，不同国家的商务人士因其文化背景和价值观等不同，在商务交流中难免会出现各种各样的问题、分歧，甚至是冲突。成功的商务交流依赖于准确把握商务礼仪知识和运用有效的交际策略。
商务礼仪是人们在商务活动中长期形成的表示尊重和友好的一系列行为规范和惯例 也是减少摩擦、避免冲突、增进好感、促进商务交流的“润滑剂”。 商务礼仪已经成为现代商务活动中必不可少的交流工具，很多企业把它确定为提升自身核心竞争力的重要手段。
本文以跨文化交流为视角，运用对比分析的方法，从商务着装礼仪、商务会面礼仪、商务宴请礼仪、商务谈判礼仪、商务馈赠礼仪五个主要方面探讨中美之间在各种礼仪方面的差异，并从价值观、时间观和思文模式等方面分析产生这些差异的原因。在多元文化背景下，不仅商务人士需要学习商务礼仪，当代大学生也要主动学习商务礼仪，以期培养自身良好的职业素养，为求职与就业奠定基础，为实现畅通的跨文化交际和商务交流做好准备。
毕业论文关键词: 商务礼仪 中美商务 差异
Contents
Abstract i
摘 要 iii
Contents iv
Chapter One Introduction 1
1.1 Need for the Study 1
1.2 Significance of the Study 2
1.3 Organization of the Paper 3
Chapter Two Literature Review 4
2.1 Business Etiquette 4
2.1.1 Definition of Business Etiquette 4
2.1.2 Characteristics of Business Etiquette 5
2.1.4 Function of Business Etiquette 6
2.2 Previous Studies on Business Etiquette 7