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摘要随着人民生活水平的不断提高，全民健身运动的推广，体育与人的关系越来越密切，体育新闻的重要性随之彰显出来。广大新闻媒体除了在内容上推陈出新以外，还要依靠多种多样的修辞手段在形式上创新，形成独有的修辞特色。本文第一章从静态角度，对体育新闻标题修辞现象的主要修辞手段做整体分析，主要研究出现在体育新闻标题中的常用辞格、典型辞格两方面的内容。第二章在整体认识体育新闻标题主要修辞手段以及分析不同报纸言语风格差异的基础上总结体育新闻标题修辞现象的修辞特点，透过特点对蕴含在体育新闻标题修辞现象中的文化意蕴做进一步的探讨，包括传统文化的吸收和大众文化的凸显两方面。结语总结了本文两部分的主要内容以及本文的创作意图。46086
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希望通过本文，能够有助于体育传媒工作者了解体育新闻标题修辞现象的修辞特点，为体育新闻标题修辞研究尽自己的一点绵薄之力。
毕业论文关键词：体育新闻标题;修辞手段;文化内涵
Table of Contents
1 Introduction 1
2 Literature Review 1
3 Main Rhetorical Devices Applied in Sports News Headlines 3
3.1 Quotation 3
3.1.1 Quotation of Allusion, Poetry and Idiom: 3
3.1.2 Quotation of Interviewees’ Comments 3
3.2 Metonymy 4
3.3 Parody 4
3.4 Metaphor and Simile 5
3.5 Alliteration & End Rhyme 6
3.6 Rhetorical Question 7
3.6.1 Interrogative Questions: 7
3.6.2 Rhetoric Questions: 8
3.7 Other Rhetoric Means 9
4 Cultural Connotations in Sport News Headlines 10
4.1 Traditional Culture Reflected by Rhetorical Devices 10
4.2 Mass Culture Reflected by Rhetorical Devices 11
4.3 The Interpretation on the Connotation of Sports Culture 12
4.3.1 The appearance of the Competitiveness of Sports 12
4.3.2 The appearance of “Beauty” of Sports 13
5 Development Trend 14
5.1 Enhancement of Readability 14
5.2 Refurbishing of Headlines 14
5.3 Increasing Headline News 14
6 Conclusion 15
References 18
An Analysis of the Application of Rhetorical Devices in Sports News Headlines.
1 Introduction
As ordinary people’s living standards have improved greatly and the concept of national fitness has spread widely, the demand of high quality sports news improves correspondingly. People watch sports programs and news shows through various modern media such as newspaper, radio, television, and the Internet. To stand out in the harsh competition, on one hand, all news media try to bring forth new ideas into the contents of their news. On the other hand, they also try to innovate new ideas into the forms of their news. Regardless of its contents, whether a piece of news can draw readers’ attention or not, it greatly depends on its rhetoric devices. Put it in another word, they need to use different kinds of rhetoric devices to make the sentences of their news more precise, vivid and concise. As the epitome of the whole news, the news headlines use rhetoric means more frequently to draw readers’ or viewers’ attention. However, researches on rhetoric devices used in sport news headlines are very few. It is very important to do more researches on sport headlines with theories of rhetoric, journalism and cultural linguistics and unearth cultural connotations reflected by rhetoric devices in sport news headlines.