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Secondly, the conflict and fusion of culture between Chinese and American advertising is becoming more and more frequent with the exchanges and cooperation of advertising between the two countries, which has affected the normal communication between the two countries of advertisement culture. Only to find out the conflict between the two countries, can the problem of Integration be effectively solved. The United States of America, with its absolute advantage in political and economic status, is the communicators in the advertising culture position. China is in a passive position. However, with the increasingly open international advertising market, China and the USA are required to achieve the integration of advertising culture. At the same time, advertisers are required to study the cultural foundation, cultural psychology and cultural background from other's culture. For example, Chinese advertisors have to learn and draw lessons from the successful experience of American advertising, so as to realize the internationalization of advertising.
Thirdly, Chinese automobile era has arrived. The automobile industry plays an important role in the gross national product. Since China’s accession to the WTO, the automobile industry is developing very rapidly, and production and sales increased every year (new car sales in China for the first time ranks first in the world in 2009). Automotive products are rich and complete and the sales market has gradually institutionalized. China has become one of the largest automobile manufacturor, occupying the important position in the world automobile market. At the same time, automobile advertising grows rapidly. It has been in the top 5 of the advertising of the total amount in recent years and has become the backbone of advertising industry. China's automobile industry, with the help of policy, has become a bright spot of economy in china. Monthly sales of new cars over a million is an important milestone in Chinese automobile industry, and the overall size and competitive strength of China's automobile industry has reached a higher standard. It also marks China's urbanization process is further improved and the effect of the car on the people and their social life is growing. (Liu Liqun,1996) With the improvement of people's living standard, the general family can also bear the automobile consumption. "According to the international experience, when per capita GDP reached $1000, it is the initial stage for cars enter the family; per capita GDP reached 3000 U.S. dollars, car will be poured into the family ". This shows that the pace of the car get into the Chinese family speed up, the car era of Chinese family has arrived.源[自*751^`论\文"网·www.751com.cn/
In theory, it will be conducive to the development of automobile advertising field through the the research by comparing automobile advertisement of China and the USA. In addition, the car advertisement not only owns the function of culture, but also owns the function of marketing. Research on auto ads also helps to promote the integration of interdisciplinary development, and play a valuable role in promoting the launch of the discipline theory and the latest research results. In practical application, through the comparative study on Chinese and American car advertisement cultural, it injects fresh impetus for the development of Chinese advertising business. It is helpful for Chinese advertisers to learn cultural communication strategy from the USA car advertisement and to grasp the direction of Chinese car advertisement cultural in the future.