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Abstract With the development of global economy, the international business negotiations have become more and more frequent in economic activities. As a international language, English naturally becomes a lingua franca, and plays an important role in the international business negotiations. This paper concerns English as a lingua franca (ELF) in the international business negotiations and introduces its definition, characteristics and its role in the international business negotiations. Besides, this paper introduces some language strategies in the international business negotiations. 62478
Key words: international business negotiations; lingua franca; characteristics; role; language strategies
摘要全球经济的发展，使得国际商务谈判在经济活动中日益频繁，作为一种国际语言，英语自然地成为商务谈判的通用语，并在商务谈判中扮演着十分重要的角色。本文主要阐述了英语通用语的定义和特点，并分析了英语这一通用语在国际商务谈判中所起的作用。最后本文介绍了国际商务谈判中的一些语言技巧。
毕业论文关键词：国际商务谈判；通用语；特点；作用；语言策略
Contents
1. Introduction 1
2. Related Research 1
3. Brief Introduction of ELF 2
3.1 Definition of ELF 2
3.2 Characteristics of ELF 2
4. Importance of ELF Used for International Business Negotiations 5
4.1 The complexity of the international business negotiations 5
4.2 Necessity of ELF in the international business negotiations 5
4.3 Language media of the international business negotiations 6
4.4 A way to acquiring knowledge 6
4.5 Strengthening the flexibility and harmonization of the international business negotiations 7
5. Applicating Strategies of ELF in the International Business Negotiations 8
5.1 The use of passive voice 8
5.2 The use of vagueness 8
5.3 Language strategy of politeness 9
5.4 Avoiding subjective attitude 9
5.5 Avoiding tone of blame 10
6. Conclusion 11
Works Cited 12
1. Introduction
Nowadays, with the rapid development of economic globalization，more and more countries are involved in the international business negotiations, where a lingua franca (ELF) is needed. Now, English is paid more and more attention by international negotiators. Successful international business negotiations not only require negotiators to know relevant laws of negotiation principles, but also to master a language well. As a lingua franca, English is widely used in the international business negotiations. Therefore, using English properly is helpful to win a negotiation.
This paper aims to provide with the international negotiators some useful suggestions on the application of ELF by analyzing the characteristics of ELF, the role of ELF, and some language strategies, etc, thus helping the international negotiators get more initiative and improve the odds of success and making the international business negotiations conducted smoothly.
This paper is mainly composed of six parts. The first part is about the main content and framework of this paper. The second part introduces some related researches. Then, the third part concerns characteristics of ELF. And the forth and fifth part are the body parts of this paper. In the end, the last part summarizes the whole paper.